blog.collarity.com

With the population of mobile web device users overtaking pc-web users, several of our publisher customers have asked us to help them deliver search and discovery services to their mobile customers. Specifically, publishers asked us to think about how to help them engage their web audience segments on tablets and smartphones. We have learned a [...]

With all the Facebook and Twitter headlines, it’s easy to get the feeling that the average web surfer is spending most of their time on social networking sites or sending tweets to all of their followers. A recent Internet activity study by the Online Publisher Association (OPA) reveals that web users are still spending the [...]

In some ways, we are fortunate to listen to many large publishers who are evolving quickly and seek the highest CPMs on their sites. We all know that online revenues and sell-through rates are crashing, and haven’t seen the recession bottom out yet. Recently in MediaPost one columnist wanted publishers to change their [...]

As we know, Interest-Based Targeting can and does work, if it is applied correctly. Unfortunately, the term behavioral targeting - also known as BT - was abused over time and it’s good that Google came along with a refreshing definition.
There have previously been two schools of ad targeting, followed by advertising networks:

Contextual: Based on [...]

It’s no secret that web publishers want to improve visitor loyalty by appealing to their varied interests. Along with their own content and features, larger publishers often include vertical content related to employment, weather or other categories from external suppliers – which are all monetized in their domains.
Now there’s demand for socially-created content as [...]

When the world economy serves up lemons — you make lemonade, right? As cliche as that sounds, there are some aspects of that classic proverb to pay attention to. It’s important for web publishers to make the best of their existing website traffic when marketing budgets are about to be slashed.
The contracting economy dominated hallway [...]

Louise Story wrote a very interesting article in the New York Times this week (To Aim Ads, Web is Keeping Closer Eye on You) about the growing trend of using people’s past online behavior to target them with content and ads. The article infers that the sun may have already set on the anonymous Web [...]

John Battelle writes in a recent post, “the search space is heating up again, as social search takes center stage due to the MySpace and Facebook incursions on Google’s stranglehold”. The Social Graph has been dominating tech discussions ever since Brad Fitzpatrick got the OpenSocial ball rolling back in August. Tim Berners-Lee now wonders whether [...]

Quick. How does your business make decisions? Is it a “finger in the air” measuring which way the wind is blowing exercise or is it a “crunch the numbers” picture that comes to mind? Most business schools would tell you to not ignore your gut intuition, but understand when, and more importantly, how to apply [...]

A recent New York Times article titled “The Human Touch That May Loosen Google’s Grip” has sparked some fresh discussions about adding more people-power into the search relevance equation — a subject near and dear to our collective hearts here at Collarity. Primarily a reaction to the entry of Mahalo, a new search engine site [...]