Posted in Social Search on May 31st, 2007 No Comments »
When you look at an ant farm or a beehive do you see chaos, or a highly organized system of segmented roles, responsibilities, and interests? Unless you are an entomologist, it might be difficult to understand what’s going on.
What about when you look at the activity on your website? Do you see “traffic” and “popular [...]
Posted in Commentary, Social Search on May 10th, 2007 No Comments »
We, of course, love discussions about the advancement of search technology and we were gratified to be highlighted this week in the “Top 17 Search Innovations Outside of Google” article and search innovation poll on Read/WriteWeb. The results, as of this post, are included to the right.
We think there are a couple of big things [...]
Posted in Commentary, Social Search on May 8th, 2007 1 Comment »
Business usually works best when decisions are based on data, instead of “gut”. The headwaters of truth, for many organizations, lives within their customer base. Want to know which way to vector product development? Ask your current customers. For websites, it’s important to understand the distinct communities of interest that live on your site, and [...]