We Think Search Relevance Based on People-Content Interaction is Cool Too
May 27th, 2009 by Collarity
Yesterday, John Dvorak wrote a tongue-in-cheek PC Mag article (Why Microsoft Named Its Search Engine Bing) about Microsoft’s new search engine, Bing, in advance of its expected unveiling sometime this week. While John poked some fun with possible b-i-n-g acronyms, he included some very kind words regarding Collarity’s search approach.
My advice to the company [Microsoft] is to try to understand what’s going on at Collarity, where it’s easy to see what a new idea for search is all about. I’m actually kind of surprised that one of the big three hasn’t already made Collarity’s developers an offer they could not refuse. Maybe none of these guys are paying attention.
We hope Microsoft’s new search product is successful. Most of all, we are happy to be included among the list of innovative search technologies to pay attention to. Collarity demonstrates, every minute, that there’s room for interest-driven relevancy to improve search and ad targeting The proof comes through the increased web visitor satisfaction and monetization levels that our web publishers see.