Collarity Video Monetization at Digital Hollywood
August 20th, 2009 by Collarity
Levy Cohen, Collarity Co-Founder/CEO, will once again be sharing Collarity success stories at the upcoming Digital Hollywood Conference, October 19-22, 2009 in Santa Monica. This time, Levy will be participating in the “Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale” panel taking place on Wednesday, October 21st, from 9am to 10:15am.
Collarity was chosen for the panel because of its unique ability to match videos to the website audience segments with the greatest affinity for them, through search and recommendation applications. This ability to connect web visitors with videos that will interest them is based on anonymous interaction data of all site visitors with all the site’s videos. In addition, Collarity is able to serve more relevant search and contextual advertising, in conjunction with the videos, using this same anonymous behavioral data — increasing the revenue web publishers receive from serving digital video media.